Cohorts are static groups of users that are used for analyzing a specific group of users over a period of time.
Difference between Segments and Cohorts :
|They act as filters upon users for a specific time period||They act as qualifiers for users to belong in a group of users that don’t change over time|
|The number of users in a segment can vary over time||The number of users in Cohorts will not vary over time|
|Analyzing segments of users can get biased as the behavior of users keep changing as time changes||They are more powerful. Analyzing a static group of users over a period of time helps in understanding the change in their behavior|
|Eg : There is a segment of users who paid between Apr 10th - 20th which has 100 users. In May 10th - 20th, segment of users who paid can be 200. The group can change over time||Eg : There is a cohort of users who paid between Apr 10th - 20th which has 100 users. This cohort will remain the same 100 users even in May 10th- 20th|
Step 1: Create a segment of users
Step 2: In the Segments listing page, click on the drop down
Step 3: Set the date ranges that you want to fix for the cohort and click Go
Step 4: On successful creation, a Cohort tag will be visible next to the name of the segment. You can use these cohorts for analysis over any feature on the dashboard for analysis and campaigns
Uploading Custom Cohorts
You can dowload
custom_user_ids from Custom Reports by following the instructions here.
Part 1: Preparing the file to upload
Step 1: Create a CSV file having the list of all the user IDs you want to upload.
Note : Make sure the uploaded user IDs are
custom_user_idproperty tracks unique users and will match the unique key that you set in your app to differentiate users.
Step 2: Make sure your file UTF 8 Encoded. Apxor supports only this format for Cohorts to be uploaded.
Here’s how you can check it : 1. Open the Excel file having the IDs in Notepad 2. Open File -> Save As 3. Select the Encoding as UTF - 8 and click Save
The Excel file will automatically change the encoding to the mentioned encoding.
Part 2: Uploading the Cohort to APXOR Dashboard
Step 1: Go to
Users > Segments and click on the Upload Button
Step 2: Click “Click to select CSV file” and choose the CSV file that has to be uploaded.
Step 3: Name the Cohort and click Upload.
Once your file is uploaded successfully, you can find the new cohort in the Cohorts section in Segments and in the other features of the dashboard as well.